"I have been self-employed as a freelance stylist for the last 6 years. Although I have been frequently busy, there have definitely been lulls in my work load. One session with Aylen, and she has helped me find ways to manage my time and my businesses productivity so that my life feels more balanced. She has helped me uncover new ways to gain exposure to potential clients, given invaluable advice for my social media portholes by making me aware of things I didn’t even know existed, and generally made me feel more confident. Most importantly, Aylen’s methods and advice have already given me the enormous motivational boost I really needed.”
- LUCIA BRAHAM, INTERIORS AND PHOTOGRAPHIC STYLIST AT LUCIAB.COM.AU
“Recently, I was lucky enough to meet the lovely Aylen De Aranza for a 1 on 1 session to guide and educate me on the improvements I can make to help further my online following and to help launch Skincareblogger as a well-known brand in the future.
We had a 5 hour session where we strategised and brainstormed ideas and techniques that I would benefit from. Aylen also mentioned some programs and apps that I should be using, so I don't need to transition all of my work over when I have a mass following.
We decided that I was to re-launch my brand, using a website that was more beneficial to the goals I'd like to implement in the future i.e. selling merchandise, newsletters etc. and to also make my brand more uniform.
I came to the day with many questions prepared. I was confused about Google Analytics, I had no clue about Mailchimp, Disqus and so on. Through out the day I took notes and continued to ask questions if there were things I hadn't heard of or didn't understand, as I would say I'm not very tech savvy. Aylen explained it all. I left our appointment motivated and with my eyes wide open, excited to make the new changes to help build my audience.
Throughout the next few days Aylen emailed me some important information that I was to fill out about myself and my brand, she also gave my a 90 day calendar which had all my goals mapped out and what days I needed to have certain things completed to help reach my overall goal. Aylen took into account that I also have a full time job and that I don't have every day free to spend on this, so my calendar was made extremely realistic to achieve my defined goals.
Overall this experience was the best thing I've done for my blogging career. I've reached my personal target of followers on Instagram. I was also contacted by brands and PR companies that I had never dealt with before. It also provided me with much needed confidence. I actually feel like a professional blogger now, with a website attracting a great audience size and an Instagram account growing close to 400 followers a week.”
“Aylen has been the kick in the pants I needed to get over some my hurdles and to start focusing more. Working on my own all of the time I found that I was getting wrapped up in things that didn’t really matter and she helped me step back, really look at the big picture and re-focus. Her accountability is spot on – life can get crazy sometimes but even doing the little things helps! Aylen really knows her stuff and has great ideas every time – Can’t wait to work with her more!”
- lyz plant, eco make-up artist, yogi and beauty coach AT lyzplant.com